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Brand identity

Beldad

A poetic and intentional brand for a floral atelier that transforms spaces through nature-inspired elegance, blending artistic sensibility with thoughtful composition to elevate every celebration.
The Beldad iris symbol and script wordmark in white on a violet background

About the project

Beldad is a floral design atelier that transforms nature into meaningful atmospheres. Focused on weddings, birthdays and special celebrations, it combines the sensibility of floral artistry with the intention of emotional storytelling. Guided by seasonal beauty and thoughtful composition, its arrangements go beyond decoration to awaken memories and give soul to every event.

Scope

  • Symbol and wordmark
  • Colour palette
  • Typography
  • Brand personality
  • Stationery and print
  • Vehicle and outdoor applications
Year2025
The approach
Floral design is an expression of emotion, and the identity follows that idea. An iris symbol and a flowing script wordmark set in Peristiwa carry the elegance of the atelier, while vivid violets and soft neutrals give every application, from business cards to the delivery van, a presence that feels both refined and alive.

Ready to take your business forward?

Let’s talk about your brand, your priorities and how Hoyals can support your next steps.
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