Brand identity
Mirábilis
A warm and sensorial brand for a handmade goods store offering candles, soaps, body lotions and other artisanal creations, evoking comfort, care and the quiet rituals of everyday life.
About the project
Mirábilis is a handcrafted goods store that brings warmth and presence into everyday life. Specialising in artisanal soaps, candles, body lotions and natural care items, it blends traditional methods with a deep respect for simplicity and the senses. Every product is made with intention, inviting calm, comfort and connection through scent, texture and ritual.
Scope
- Emblem and wordmark
- Symbol variations
- Colour palette
- Typography
- Brand personality
- Packaging and applications
Year2025
Gallery
The approach
The identity is guided by well-being and favours authenticity over excess. A botanical emblem frames the M monogram, and the wordmark is set in Source Serif for a warm, crafted feel. Deep teal is paired with plum, cream, gold and a touch of coral, so every label, box and poster feels calm, natural and unmistakably Mirábilis.
